Introduction
If there’s one thing that most people know about Google, it’s the search engine. If there’s one thing that most people don’t know about Google, it’s keyword search phrases. Most people think of keywords as something small and unimportant. In reality, though, they’re extremely important to any business because they help you gain more customers online. SEO (Search Engine Optimization) is a broad term used to describe all of the steps that your business needs to take in order to increase its visibility online by increasing its rank in search engine results pages (SERPS). In this post I’ll give you 8 tips on how your auto repair shop can use the power of SEO for marketing purposes!
1. Get listed with Google my business.
The first step toward getting your auto repair business on the map is to ensure that it’s listed with Google my business. This will help people find you when they search for a local car mechanic, and it also shows up in Google Maps results. If you don’t get listed, you might as well not even exist—you won’t show up at all!
Getting your listing set up is easy; just follow these steps:
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Go to https://www.google.com/business/ and click “Get verified” if you haven’t already done so (this process works the same way whether or not you have an existing account).
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Sign in with either an existing Gmail account or create one (if needed).
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Click on “Get started,” then fill out all of the necessary information requested by Google in order to verify your identity and location; this includes providing them with some documents such as driver’s licenses and utility bills that prove where they can send mailings related to their services being offered at this location—don’t worry though! All of these things can be easily obtained from any major utility provider around town such as Xcel Energy or Century Link Communications Company.”
2. Target local keyword search phrases.
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Target local keyword search phrases
As a car repair shop owner, you likely don’t want your customers to come in the door just based on a general query like “car repair shops near me.” You want them to come in because they searched for something specific like “Ford Mustang repair shop near me.” This way, they know that you specialize in Ford Mustangs and other similar makes or models of cars or trucks.
Using the Keyword Planner tool found here: https://adwords.google.com/ko/KeywordPlanner/, find keywords that you think would be good for your business (just enter the make and model of the vehicle into the keyword field). Then check out other related searches by clicking on “average monthly searches.”
You may discover hundreds or even thousands of other keywords related to this topic–this is where some serious research comes into play!
3. Have a mobile-friendly website
You’re probably aware that Google has made it a point to rank mobile-friendly sites higher than non-mobile friendly sites. This is because it makes sense for users to have a website that is accessible and user friendly on their phone or tablet.
Mobile friendly websites are also easier to navigate, more accessible, and secure. They can be accessed anywhere at any time, so no one will miss out on the chance to visit your shop while they’re out driving around town!
4. Write high quality content
You should also be writing high quality content. Using keyword stuffing and spammy tactics will not help you, as search engines penalize websites that use these tactics. Instead, use a variety of keywords that are closely related to your business and have a lot of long-tail keywords in place. Don’t just focus on the most popular searches; look for less common ones as well!
Another important thing to remember is synonyms: While many people think that Google only looks for exact matches when it comes to the words used in their search queries, this isn’t true at all! In fact, using synonyms is one of our favorite ways to boost traffic because we know it will help us show up higher than we would otherwise — which means more customers coming through our door!
5. Include internal links within your site to your other pages
#5. Include internal links within your site to your other pages
Internal links are links that point to pages within your website, e.g., if you have a page about “car repair” and one about “engine repair”, it makes sense to include an internal link from the former page to the latter. Internal links help search engines understand the structure of your website and improve its usability for users by providing them with quick access to related content in addition to helping them find information faster without having to leave your site or search engine results pages (SERPs).
6. Include meta tags for each page of your website.
Meta tags are the keywords you use on your site. They’re what tell search engines what each page or post is about, and they help the search engine decide where to put your website in the rankings.
Meta tags should be used on every page of your site, but they’re most important in the header and body of each page (the header and body are also called “h1” and “h2”, respectively).
7. Optimize images for faster web page load time
When you optimize your images, the page load time will decrease significantly. This is very important because according to studies, a slow webpage will make customers leave your site and search for competitors.
Here are some tools that can help you with optimizing images:
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GTmetrix
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Google PageSpeed Insights
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Pingdom Website Speed Test Tool
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WebPagetest (Chrome extension)
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YSlow (FireFox addon)
You should also check our blog post on how to use these tools!
8. Make sure your site loads quickly
The faster a website loads, the better. Google has been pushing this idea since the very beginning, and today it’s even more important than ever.
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Use a CDN (Content Delivery Network). A CDN distributes content across multiple servers around the world to reduce latency and improve performance for users. It also helps you avoid bandwidth throttling issues that can occur when using a single server hosted locally in your region or country.
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Use a caching plugin for WordPress or other CMSs (Content Management Systems). A caching plugin stores static files on your web server so that they don’t have to be regenerated every time someone visits your site. This can significantly speed up how quickly pages load when compared with having no caching at all!
SEO (Search Engine Optimization) can be utilized by every small business to gain more customers.
SEO is a great way to get more customers. It’s not just for big corporations like Google–it can be utilized by every small business to gain more customers.
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To start, it’s important that you have an online presence and some form of social media following before you start focusing on SEO. That way, when your website or blog shows up in search results, people will be more likely to click through because they recognize your brand or name from other places online.
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Next, make sure that all of your content is properly optimized for search engines so that it ranks higher than competitors’. This means using keywords in headlines and titles that are relevant to what people are searching for when looking for auto repair shops in their area (e.g., “We Fix Anything”).
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Lastly – and this is where most of us go wrong – use long-tail keywords rather than short ones (e.g., “car repair vs car repair shop). Long-tail keywords tend to have lower competition levels which means they will be easier for you to rank higher with less effort!
Conclusion
In conclusion, SEO for auto repair shops is a great way to gain more customers. By utilizing the tips in this post, your chances of being found by potential auto repair clients will increase dramatically. If you are looking for more information on SEO or want to implement these ideas on your own website then contact us today!
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